Gut Feelings
Gigerenzer, GerdYou can think of this book as an explanation of the science behind Blink. Author Gerd Gigenrenzer isn't just piggybacking Malcolm Gladwell's bestseller. In fact, his breakthrough research at Berlin's Max Planck Institute provides some of the deepest proofs of the power of intuition as a decision-making tool. Gut Feelings probes the unconscious mental processes that provide shortcuts to problem solving in countless everyday situations. The psychologist's insights about "fast and frugal heuristics" are both fascinating and accessible to lay readers.
Kategori:
Tahun:
2007
Penerbit:
Penguin Group (USA)
Bahasa:
english
ISBN 10:
1101202416
ISBN 13:
9781101202418
File:
MOBI , 963 KB
IPFS:
,
english, 2007
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